Skipcare movement is a response to the long Korean skin care routine

Another company that was born with the vision of a simplified skincare is B.list. The initial portfolio features three cleansing bars with multibenefits, which in addition to sanitizing also take care of the skin. “ We formulate our bars with high-performance actives (such as glycolic acid, prebiotics and probiotics and omegas 3 and 6), managing to include skin treatment in the first step of care, which is cleaning. Thus, the use of these products in the daily routine can replace some skincare steps ”, says founding partner Maria Fernanda Braga .

For the businesswoman, the excess of products has already proved to be inefficient and many times even harmful and aggressive to the skin. " We noticed that the market, in general, proposes a lot of complexity in what can be simple and effective to maintain healthy skin ", she says. “ We didn't think of specifically being a counterpoint to the routine adopted in Korea, which actually produces excellent cosmetics. But we want to be a new way of thinking about beauty, according to the real needs of skin care, understanding the environment and context in which we live. We propose a more conscious consumption of beauty, without waste, and in this case we think globally: time, investment, packaging, ingredients, the entire chain and its impacts ”, adds Braga.

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