Entrepreneurs from Curitiba launch a line of sustainable cosmetics free of toxic ingredients

Businesswomen Júlia Loyola and Maria Fernanda Braga decided to face the challenge of changing habits, betting on sustainable beauty and conscious consumption. With years of experience in the area of ​​beauty and aesthetics – Maria Fernanda was an executive at a company in the sector for years and Júlia has had an aesthetics clinic for 17 years – they wanted to offer the market products for daily use skin in line with the philosophy of consumption of both. This is how B.LIst was born, in 2020.

The brand was created with the purpose of creating sustainable and high-performance cosmetics in line with the clean beauty proposal, a trend that is increasingly becoming a philosophy of life. “We wanted to make available on the market what we were always looking for: a product with a differentiated formulation, for daily and sustainable use”, says Maria Fernanda. “We believe in healthy beauty, both for people and for the planet”, adds Júlia.

It took two years of research and development, mainly for the facial cleansing bars, B.List's first product, launched this week. There are three bars produced with ingredients of natural origin and waterless , which contributes to the preservation of water. Its composition is also free of parabens, sulfates, toxic preservatives or any other aggressive ingredient to the skin. The bar does not come in plastic packaging, one of the great villains in the pollution of rivers and oceans.

Article link: https://reinaldobessa.com.br/empresarias-curitibanas-lancam-linha-de-cosmeticos-sustentaveis-e-livres-de-ingredientes-toxicos/